The Future of Tradition

At Wim Peters Kwekerijen, we proudly look to the future - a future that prioritises preserving nature and caring for the social fabric around us.

We want to differentiate ourselves in the market by moving progressively towards fossil-free cultivation. We are going to work with nature to increase biodiversity and continue to seek ways of using water even more sustainably. We fully embrace our responsibility for exploiting the inherent value of our waste streams. We are also aware of our impact on the local community. As a result, local initiatives relating to education and healthy nutrition will occupy an even higher position on the agenda. In our opinion, this is the only way to safeguard our fine family tradition for future generations.

We strongly believe in continuing to do what we do best: growing delicious tomatoes. While we do not rule out further increases in scale, we will never compromise our tradition and culture to achieve this. We refuse to be pressurised into growing the business, and will only expand when we are ready to do so. Maintaining control over our own sales is a crucial aspect here.

Finally, we focus actively on following innovations in greenhouse horticulture. It is the progressive nature of this sector that makes us a leader in global markets.