History

An ode to tradition

Around 1900

Beginning of the family business

A journey through history! Wim Peters is the third generation in the Peters family to grow tomatoes. At the beginning of the 20th century, Wim Peters' grandfather started a mixed farm (open field and greenhouse cultivation) in Loosduinen. In the following years, Wim's grandfather and uncle further expanded the business into a tomato greenhouse. For more than a hundred years, the company has been characterized by innovation and progress. Scroll on for the entire timeline!

1985

Wim joins the firm

In 1985 Wim joined the firm of his father and uncle. Before that, he had worked in the business for several years and completed the Secondary School of Horticulture. In 2000 Wim took over the company and it was officially named Kwekerij Wim Peters.

2002

Moving to Someren

In 2002, the company moved from Loosduinen to Someren. Here a completely new location was built with a total area of 41,000 m².

2003

Expansion of 3.3 acres

At the end of 2003 the expansion of the company was completed, with a total area of 74,300 m². During the first years in Someren, Wim specialized in growing standard vine tomatoes.

2009

Takeover location Hoge Akkerweg 10

In 2009, an additional location was added to the company: the nearby Vivaio Peters on Hoge Akkerweg 10. With this 87,000 m² expansion, the total area of the company grew to 16.2 hectares. From then on, the company specialized in plum tomatoes.

2013

Introduction of LED/hybrid lighting

Since 2013, the company has been using LED lighting, which makes it possible to produce high-quality tomatoes year-round. Thanks to interlighting modules suspended between the plants, there is an optimal distribution of light and heat (location Wagenmaker 14).

2014

Expansion of LED/hybrid lighting

Due to the positive results, another 3.5 hectares of LED/hybrid lighting was installed at the Vivaio Peters B.V. site in 2014.

2016

Hailstorm destroys both businesses

In 2016, both sites in Someren were hit hard by a hailstorm. The greenhouses were completely destroyed and had to be demolished.

2017

Rebuilding and a fresh start

Over a year later, both locations were operational again. With the new building, Wim Peters decided to give the company a fresh start. As of early 2018, both locations operate under the same name: Wim Peters Kwekerijen.

2020

Acquisition of Greenco Someren

In 2020, Wim Peters Kwekerijen acquired Greenco Someren. The locations, a short distance from each other in Someren, doubled the company's size. The total acreage grew to 310,000 m². This acquisition was a response to the growing demand for our tomatoes.

2021

The Tomato Cottage

Since April 2021, Wim Peters Kwekerijen has its own retail outlet: the Tomato Hut. Here customers can enjoy the tomatoes themselves, including Mini Cherry Vine tomatoes, Plum tomatoes and Vine tomatoes. The tomatoes are harvested fresh daily and replenished in the farm vending machine. You can't get any fresher! Read more on our Tomato Hut page.

2022

Sales

As of January 1, 2022, Wim Peters Kwekerijen has taken the sale of tomatoes in-house. This is a logical step in the development of the company, which aims to seize opportunities and produce in a customer-oriented way.

2023

The Future of Tradition

Launch of our sustainability vision The Future of Tradition. We want to distinguish ourselves by working towards fossil-free cultivation. We will work together with nature to increase biodiversity and strive for an even more sustainable use of water. We want to assume our responsibility when it comes to adding value to our residual streams. We are also aware of our impact on the local community. Thus, local initiatives in the context of education and healthy food are moving even higher up the agenda. This is the only way we believe we can safeguard our beautiful family tradition for future generations.

2024

Brainport awards nomination

In 2024, Wim Peters Kwekerijen was nominated for the Brainport Awards. The company made it to the top three and had the opportunity to give a pitch on stage. Our financial manager Nick provided an excellent presentation. Although the win did not materialize, it is a huge appreciation to be among such inspiring companies in the finals!

1900
1985
2002
2003
2009
2013
2014
2016
2017
2020
2021
2022
2023
2024
Wim Peters
Wim Peters
Wim Peters
Wim Peters
Wim Peters
Wim Peters
Wim Peters
Wim Peters
Wim Peters
Wim Peters
Wim Peters
Wim Peters
Wim Peters
Wim Peters
Wim Peters
1900

Around 1900

Beginning of the family business

A journey through history! Wim Peters is the third generation in the Peters family to grow tomatoes. At the beginning of the 20th century, Wim Peters' grandfather started a mixed farm (open field and greenhouse cultivation) in Loosduinen. In the following years, Wim's grandfather and uncle further expanded the business into a tomato greenhouse. For more than a hundred years, the company has been characterized by innovation and progress. Scroll on for the entire timeline!

Wim Peters
1985

1985

Wim joins the firm

In 1985 Wim joined the firm of his father and uncle. Before that, he had worked in the business for several years and completed the Secondary School of Horticulture. In 2000 Wim took over the company and it was officially named Kwekerij Wim Peters.

Wim Peters
2002

2002

Moving to Someren

In 2002, the company moved from Loosduinen to Someren. Here a completely new location was built with a total area of 41,000 m².

Wim Peters
2003

2003

Expansion of 3.3 acres

At the end of 2003 the expansion of the company was completed, with a total area of 74,300 m². During the first years in Someren, Wim specialized in growing standard vine tomatoes.

Wim Peters
2009

2009

Takeover location Hoge Akkerweg 10

In 2009, an additional location was added to the company: the nearby Vivaio Peters on Hoge Akkerweg 10. With this 87,000 m² expansion, the total area of the company grew to 16.2 hectares. From then on, the company specialized in plum tomatoes.

Wim Peters
2013

2013

Introduction of LED/hybrid lighting

Since 2013, the company has been using LED lighting, which makes it possible to produce high-quality tomatoes year-round. Thanks to interlighting modules suspended between the plants, there is an optimal distribution of light and heat (location Wagenmaker 14).

Wim Peters
2014

2014

Expansion of LED/hybrid lighting

Due to the positive results, another 3.5 hectares of LED/hybrid lighting was installed at the Vivaio Peters B.V. site in 2014.

Wim Peters
2016

2016

Hailstorm destroys both businesses

In 2016, both sites in Someren were hit hard by a hailstorm. The greenhouses were completely destroyed and had to be demolished.

Wim Peters
2017

2017

Rebuilding and a fresh start

Over a year later, both locations were operational again. With the new building, Wim Peters decided to give the company a fresh start. As of early 2018, both locations operate under the same name: Wim Peters Kwekerijen.

Wim Peters
2020

2020

Acquisition of Greenco Someren

In 2020, Wim Peters Kwekerijen acquired Greenco Someren. The locations, a short distance from each other in Someren, doubled the company's size. The total acreage grew to 310,000 m². This acquisition was a response to the growing demand for our tomatoes.

Wim Peters
2021

2021

The Tomato Cottage

Since April 2021, Wim Peters Kwekerijen has its own retail outlet: the Tomato Hut. Here customers can enjoy the tomatoes themselves, including Mini Cherry Vine tomatoes, Plum tomatoes and Vine tomatoes. The tomatoes are harvested fresh daily and replenished in the farm vending machine. You can't get any fresher! Read more on our Tomato Hut page.

Wim Peters
2022

2022

Sales

As of January 1, 2022, Wim Peters Kwekerijen has taken the sale of tomatoes in-house. This is a logical step in the development of the company, which aims to seize opportunities and produce in a customer-oriented way.

Wim Peters
2023

2023

The Future of Tradition

Launch of our sustainability vision The Future of Tradition. We want to distinguish ourselves by working towards fossil-free cultivation. We will work together with nature to increase biodiversity and strive for an even more sustainable use of water. We want to assume our responsibility when it comes to adding value to our residual streams. We are also aware of our impact on the local community. Thus, local initiatives in the context of education and healthy food are moving even higher up the agenda. This is the only way we believe we can safeguard our beautiful family tradition for future generations.

Wim Peters
2024

2024

Brainport awards nomination

In 2024, Wim Peters Kwekerijen was nominated for the Brainport Awards. The company made it to the top three and had the opportunity to give a pitch on stage. Our financial manager Nick provided an excellent presentation. Although the win did not materialize, it is a huge appreciation to be among such inspiring companies in the finals!

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The Taste of Tradition

Our right to exist is anchored in our family tradition. A tradition we are proud of: growing the very tastiest tomatoes. We have been doing this for more than 100 years
Family Peters- history

A flavoursome future

Wim Peters Kwekerijen

At Wim Peters Kwekerijen we focus with pride on the future, a future with care for nature and society around us.

progressively towards fossil-free cultivation. We are going to work with nature to increase biodiversity and continue to seek ways of using water even more sustainably. We fully embrace our responsibility for exploiting the inherent value of our waste streams. We are also aware of our impact on the local community. As a result, local initiatives relating to education and healthy nutrition will occupy an even higher position on the agenda.

Future of Tradition
Wim-Peters-nurseries-ajara-history-marks

The Future of Tradition

From our history to our future

Read our vision for the future Read our vision for the future
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